Party Pulse
How it Works
IMN Party Pulse is the only e-communications platform designed specifically to help direct sellers maximize the effectiveness of their sales consultants by empowering them to recruit more sponsors, book more parties and sell more products – for a dramatic impact on your sales revenue.
IMN Party Pulse includes three e-communications components:
- Monthly e-newsletters
- Sent to customers
- Sent to consultants and leaders
- Call targeting reports for sales consultants
- Analytics for corporate
1. Monthly e-newsletters
Monthly e-newsletter sent to customers
Each month an e-newsletter is sent to the entire database of customers. Through dynamic personalization, each e-newsletter appears to the customer as if it was sent by her local consultant.
Monthly e-newsletters might contain content such as:
- Product highlights
- Party host specials
- Business opportunity
Social media sharing enables recipients to virtually expand your reach via social media sites.
Creating each monthly email to customers is easy and requires no design experience or HTML programming. Prior to each e-newsletter send, you upload the e-newsletter content into the IMN wizard-driven interface. Content is automatically flowed into a pre-defined layout template where it can then be previewed and sent.
Monthly e-newsletter sent to consultants and leaders
Each month you can send an e-newsletter to all of your consultants and another to your leaders. The editorial framework for these e-newsletters is flexible, but content might include:
- Company news
- New product announcements
- Promotions, specials and other incentives
- Recognition
- Best selling techniques
The monthly consultant e-newsletter is a perfect way for you to stay in touch with all your consultants and keep them educated and motivated.
2. Call targeting reports for consultants
After each e-newsletter is sent to customers, Warm Call™ reports are automatically generated and sent to each consultant. The reports indicate what content was clicked on by each newsletter recipient. These insights into customer preferences enable consultants to target their follow-up calls to those who may be most receptive to purchasing product or hosting a party.
Warm Call reports can be accessed via mobile devices and make it easy for consultants to spring into action. Customer names, phone numbers and email addresses are provided along with the details of their interests, so it is easy for the consultant to make a phone call or send an email for fast, relevant follow-up.
3. Regular reports for the direct selling company
You can log in at any time and run reports with IMN's flexible reporting and analytics service. These reports can help you monitor delivery and readership statistics, determine trends in product popularity and understand what topics, promotions and products create strong sales, customer acquisition and recruiting results.
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